The Profitable Convention Artist

 

"I feel that this class is invaluable to people who are new to artist alley's or want to get started in them. I also think the class is perfect for people like me who do not have that much business knowledge and are artists by trade not business men and women."

- Zachary Mleczek, Artist, Angel with Horns

"I actually wasn’t profiting at all at actual cons. I would be lucky if I broke even. At smaller local events, I would profit about $400 but a majority included the sale of handmade simple onigiri plush which I don’t consider part of my brand.

[After I took the course], I began to focus on branding and grouping similar pieces together on my table. I started targeting audiences more specifically and approaching potential customers/clients differently.

I went from [not even breaking even especially for cons I flew to] to making $610 total at SacAnime Winter [still partway through the course and located in the back of AA and also in transition to rebranding] to making a total of $1,250 at Anime Los Angeles [A little less than $1,000 profit when accounting for hotel, table, and plane].

The course itself was invaluable to me despite my already tabling for years prior. It taught me new strategies and simplified difficult concepts. Taking the course and having individualized feedback from Tuyet also helped boost my confidence enough to make the leap towards mainly original art.

- Vivian Tong, Artist, SketchbeetleArt

"I'm really happy to have taken advantage of this [course] before I jumped in. I think the most crucial parts of information was pricing (of course) but knowing and figuring out our personal brands and what that means to us as well as others."

- Melquea Smith, Artist, PrettyKitty Commissions

 

Your Instructor


Tuyet Tran
Tuyet Tran

I began selling at artist alleys in January 2015. Since then, I have sold at 20+ conventions and 2800+ prints in 2 years in 5 different states in the US, including California, Washington, Texas, Massachusetts, and Oregon.

I enjoyed my time in the artist alley very much, but have decided to retire temporarily from it in October 2017 to focus on art, writing, teaching, and self-care.

I created Artist Alley for Beginners in response to the need for organized information and guidance in preparing for artist alleys.

***

As an aspiring artist looking to be "one of those artists behind the artist alley table," I jumped into the artist alley scene with hopes and dreams of "making it big" and earning a living from my artwork.

I worked hard to prepare and create products to sell in January 2015, feeling incredibly proud and excited to sell in public for the first time.

In all my hard work and excitement, I began to feel overworked, stressed and exhausted.

I started losing sleep, eating less, and ignoring exercise.

Eventually, I found myself questioning my intentions:

"Why did I start conventions again?"

"Why am I not making as much money?"

"Why am I drawing things I don't really care for?"

Artist alley became another job.

The kind of job I didn't want in the first place, but had inadvertently created for myself.

I wasn't happy anymore.

Even though I enjoyed my time at conventions, I found myself lost and confused.

With my time away, eyes wide open, and heart and soul renewed, I see what is truly important for artists now:

Being true and authentic to who we are.

In our craft and all other areas in our lives.

That is the underlying message in this course.


Course Curriculum



This course is closed for enrollment.